Tuesday 5 March 2013

Embroidered Fabrics by Susie Watson Designs

On her recent trip to India Susie was developing new designs in embroidered fabric. These will be additions to the Animal Magic range which features ceramics and fabric accessories with gorgeous designs already such as Boris, Frank, Monty and Maisy, which have proved so popular.

The new characters which include Owlbert and Owlberta the Owls, along with Owlbertini the baby are making their debut and are utterly adorable.


Susie first draws the design on paper before the outline is transferred to fabric by tracing.


The drawing will have been finalised after much debate and deliberation, which will include artistic as well as practical production considerations.

Her skills of design and colour really come to the fore in this process and finally she can give the go ahead to start running samples of the design. 




In the photo we can see what will become one of our embroidered fabric packs which can be used for curtains for example. 


All of the decorative pieces are then cut, applied by hand and stitched into place according to her design. 


Once she feels that she has everything in the right place a completed sample can be taken away. This can then either be made into product immediately or brought back to the UK for further feedback and development. 


You can watch our short film on how we make our textiles here.

In addition we have these delightful characters on cushions and ceramics.




Susie Watson designs have six shops as well as a complete collection on line at www.susiewatsondesigns.co.uk